AI Tools for Modern Minds
We use technology to enable psychological and existential change for individuals, professionals, and communities.
We're building tools for modern minds.
Purpose Labs is a Finland-based startup team exploring how technology can help people navigate psychological and existential challenges in life. We build products that bridge two worlds: the inner work of individuals and the systems that support it, including coaches, educators, and communities.
Our goal is to create digital experiences that help people recover balance, rebuild meaning, and stay connected to real human support. Our products assist professionals and speak directly to individuals going through transition or transformation.
We work as a multidisciplinary team combining expertise in behavioral science, engineering, culture, and marketing. We build and test quickly, guided by a principle-based process. Our long-term vision is to form a trusted ecosystem where technology helps to strengthen everyone's wellbeing, instead of draining it.
Purpose Labs currently develops and operates Limino, a platform that enables the creation and distribution of structured self-help programs online. Our primary product is Limino Studio, a subscription-based tool that allows specialists to package their expertise into guided digital programs that participants complete independently, with AI-assisted pacing and follow-up built into the delivery.
Our clients are coaches, educators, and personal development professionals. Our end users are individuals navigating life challenges such as burnout, relationship difficulties, or major life transitions.
Principles
Clear impact on the mind
Every product shows exactly how it works, what it collects, and why it exists.
Tools that restore attention
Our systems return focus, calm, and agency. They never exploit anxiety or distraction.
Technology that leads to real people
Our products guide users toward professionals, communities, and human support.
Fast iteration with psychological safety
We test quickly but release only what stays safe for people in fragile states.
Strict respect for personal data
We collect little, store it carefully, and protect data from misuse.
Design that prevents harm
Our tools avoid fueling compulsions, avoidance, dependency or emotional collapse.
Psychologist and engineer in one loop
Each decision includes psychological insight and technical expertise.
Built with and for people who lived through crisis
Users who survived breakdown, grief, and transformation help shape our products.
Products & Services
Transformative self-help programs created by humans, powered by AI.
Package your professional experience into AI programs that help at scale.
Consulting
Digital product strategy and AI integration for companies in the education and professional development space.
Team
Ben Shelygin
CEO
Strong background in startups and investment. Leads company operations, partnerships, and growth.
Ilya Sapranidi
CPO / CTO
AI builder and psychologist. Shapes product direction and tech design.
Daria Lapkina
Partnerships & Community
Proven cross-cultural expertise across Europe and North America. Works with institutes and early adopters. Builds community connections.